Maybe it's just us, but when we look at the steel version of the new Apple watch, it instantly make us think of the digital watches from the late 70's and early 80's. Watch brands that today are synonymous with value rather than prestige.
Younger ones among you might not instantly draw this comparison, but if you look at the image you'll get a flavour of what we mean. Don't get us wrong we're fans of Apple and use their products, and have no doubt that the features on the Apple Watch is superb, this is about the styling/design rather than the functionality.
With Bloomberg publishing an article saying that Apple is now a luxury brand with this new watch, we're still on the fence. What do you think?
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