Search This Blog

Wednesday, February 12, 2014

South Carolina Acura Dealer Warranties Its Vehicles for Life

Just the Facts:
    The program creates a long-term relationship with customers, McDaniels' general sales manager says.
  • McDaniels Acura in Charleston upgrades the warranty on all new vehicles its sells. 
  • Instead of five years 60,000 miles, this free warranty covers the powertrain as long as the original owner has the vehicle.
  • The warranty also applies to most used cars McDaniels Acura sells.


McDaniels Acura PictureCHARLESTON, South CarolinaMcDaniels Acura includes a lifetime powertrain warranty on any new Acura it sells. This warranty is good nationwide, and doesn't cost a new car buyer anything. The powertrain warranty is valid for as long as the original owner has the car or SUV.
Doing the recommended maintenance outlined by Acura is all it takes to keep the warranty in effect. There's no deductible and the warranty covers seals, gaskets and the fuel delivery system.

The standard powertrain warranty on a brand new Acura is five years or 60,000 miles — whichever comes first. For driver who piles on the mileage or a driver who keeps cars until the wheels fall off, a long-term, unlimited mileage warranty can be a tremendous value. This warranty also is included on pre-owned vehicles with less than 80,000 miles that the dealership sells.

What makes this benefit noteworthy is that the dealership doesn't have to offer it to stay competitive with other Acura dealers in the area: There aren't any. In fact, a quick look on the Acura Web site shows that the nearest Acura dealership is about 100 miles south, in Savannah, Georgia.
McDaniels Acura Picture
So why offer an extra warranty, when a local Acura buyer will likely be coming to your store to begin with? According to Mark Buehl, general sales manager, the reason is simple.
"We want to protect our customers," he says. "Many Acura customers keep cars for a long time. This warranty can keep the longtime driver covered, and keeps the cost of ownership low. This also helps us create long-term relationships with our customers."

Buehl says an example of this long-term relationship can be seen on his pre-owned car lot. A 2002 Acura TL with 175,000 miles for sale there was originally purchased new at McDaniels. The owner came back to do business again.

No comments:

Post a Comment