A Ford dealership's Super Bowl
weekend sale cost it big when the improbable happened. Hutcheson Ford
ran a promotion from January 29 to February 1, called the Super Weekend Sale.
The gist was, if any customer purchased a vehicle between those dates
and either the opening or second-half kickoff of the big game was
returned for a touchdown, the dealership would refund the purchase
price.In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5 per cent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? A whopping $300,000!
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.
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