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Sunday, February 23, 2014

Fiat to build Maserati SUV in Turin, Alfa Romeo version possible


Automotive News Europe reports Fiat will build its new Maserati Levante SUV in Turin, Italy. CEO Sergio Marchionne confirmed in an interview that the luxury utility will be manufactured at Fiat's flagship plant, and that the Mirafiori facility may build an Alfa Romeo SUV variant as well. Reports as far back as 2011 originally suggested the Italian-branded luxury SUV would be built in Detroit alongside its Jeep Grand Cherokee relative. Marchionne now says Fiat will construct both Maserati and Alfa Romeo vehicles in Turin, but has thus far declined to comment on exactly which models will be manufactured at the plant.

 

Right now, the factory is only running a few days per month, but Fiat has committed to investing around $1.63 billion to relaunch Maserati, and a fair slice of those funds could go toward revamping the Turin plant.



Marchionne also made it clear that the Chrysler dealer network in the US will play a large role in the future success of the Alfa Romeo brand.

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