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Thursday, May 1, 2014

This 4.5-minute video of supercars and classics starting up is oddly mesmerizing


Nitto Tire Video



There's way more to cars than just about how they drive – any auto enthusiast can tell you that. While the way a car feels is vital, the way it sounds plays a huge role in making it exciting as well. Some cars, like the V12 of a '60s Ferrari, are famous partially because of the fantastic noises that they make when the engine fires. It seems that Nitto Tires understands this concept, because it has put together a video with a wonderful sampling of the startup sounds of a diverse group of performance machines.

There is something here for every enthusiast to enjoy, including classic European sports cars, modern supercars and vintage American muscle. The best part is that the video doesn't try to gild the lily with extraneous music or voiceovers. It just contains loving closeups, simple text and the acoustic joy of cars' exhaust notes. Plus, it's entertaining to compare the lumpy idle of a '68 Chevrolet Camaro to the staccato growl of a Jaguar F-Type.

You would expect a video from a tire company to try to sell some rubber, but it doesn't. In fact, most of these vehicles – many of them from the legendary Petersen Automotive Museum and more than a few with celebrity tie-ins– ride on competitors' rubber. Scroll down to watch the video, and to see a list of the cars and a few Easter Egg factoids. Just be sure to turn up your speakers to get the full effect.

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