Best Buy - Amazon jacked up Black Friday prices, misleading consumers when they were actually paying full price.

Amazon jacked up Prime Day prices, Best Buy used same tactics for Black Friday sale, misleading consumers, says vendor

A Charlotte-based startup says e-commerce king Amazon (AMZN) jacked up their suggested retail price during the company’s annual discount event—Prime Day—to deceive consumers into thinking that they were getting a deal, when in reality, they weren’t.


Jason Jacobs, founder of Remodeez, a small company that specializes in non-toxic foot deodorizers and other odor stoppers, says he had an agreement with Amazon since 2015 on a suggested retail price of $9.99 for his products and was shocked after the tech giant almost doubled that on Prime Day to make it look like people were getting a discount, when they were actually paying full price.

See for yourself one example on Best Buy web site for their Black Friday TV deals:

Sony Web Site manufacturer retail suggested price for the exact same products :

 

“We did two studies that patterned Amazon using bogus prices to create the impression that people were getting a discount when their ‘was’ price never was. Our survey in June examined 1,000 products on the retailer’s website and found more than half (61%), had ‘was’ prices that never were,” John M. Simpson, consumer watchdog privacy project director, tells FOX Business.

Simpson says Amazon, Best Buy are breaking Section 5 (a) of the FTC Act that prohibits "unfair or deceptive acts or practices."

So much for Black Friday madness...