As Formula 1 moves to expand in the United States, with more potential races in the years ahead, the folk at the Circuit of the Americas in Austin are investing to create new attractions that will help grow Grand Prix racing in the United States, and to create a better business model for the circuit to improve the tracks' sustainability. This includes two Driving Experience programmes to allow fans and businesses to experience the thrill of being a professional race car driver for a day.
The first programme will be an Audi Driving Experience to enable customers to discover a whole new dimension of style, technology and dynamic driving techniques. This will be retailing from $595 per person, for those about the age of 18. The Formula Americas Experience is a single seater programme, inspired by Formula 4, allowing visitors to try out open-wheeled racing cars, under expert guidance.
The goal is to inspire a new generation of racing drivers to get excited about the sport. At the same time there is to be a CIK-spec international karting facility built on the site, giving youngsters the chance to experience kart racing and to watch the best talents racing in Texas. There are plans to develop a programme of motorsport summer camps to allow teenage to be fully immersed in the racing world.
There may be other circuits that join the F1 calendar in the years ahead, but thus far none of them see to be permanent facilities, but rather street races in urban areas such as New York, Los Angeles, Las Vegas and Miami.
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