As big as the North American market is, it's hard for a small-scale European automaker to make it over here. The cost of pursuing certification both in Europe and in the United States is just too high for a small outfit to absorb. That's why Pagani, for example, never brought the Zonda to North America. But when it came to the newer Huayra, the Modenese automaker made EPA, CARB and NHTSA certification a priority - making Pagani the only automaker producing less than 100 vehicles per year to have achieved certification on both shores of the Atlantic.
And it's evidently glad it did, because the United States has become the single largest market for the Huayra. In fact, since the start of 2014, the United States has accounted for 40 percent of Huayra production. And that's not even accounting for other countries which adopt US standards as well instead of abiding by European certification. Earlier this year, the company established Pagani WorldWide as its US base of operations in San Francisco, orchestrating a network across North American with dealers in Connecticut, Miami, Dallas, Beverly Hills, San Francisco and Toronto.
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